Proffee is here to take the trophy.
The Internet is a transitory space. One that enjoys harboring fads: some are rubbish, but some create a league of their own.
One such covid trend that successfully (with proof) made it off the fad list is Protein Coffee, aka Proffee.
However gimmicky it may sound, Proffee, as a word, is part of Cambridge's list of new words since 2021, so none of the craze is made up or restricted to the scrolling culture of the internet.
But what is Proffee?
"Protein coffee (proffee) is a beverage made by combining coffee with protein powder or ready-to-drink protein."
It is an energy-packed combination. Protein and Coffee, two powerful energy providers for you to get ten thoughts ahead of time.
For a more consistent, measured cup, Proffee has entered its ready-to-make-and-drink era. You no longer have to mix and shake protein powder and coffee powder; perfectly balanced and flavoured protein coffee premixes are available.
The protein adds a dual layer.
- Functional: Muscle building
- Decadence: Creamer-filled.
Benefits of Protein Coffee
Let's talk more objectively.
No choice anxiety
Protein and coffee fight to make space in our stomach, for there is only a finite space there. How do you choose between the two? With proffee, you do not.
"Taste" builds consistency
It is taste and behaviorally proven that we are naturally drawn towards food that tastes good. And we're too ahead in the protein race to tolerate badly tasting protein. So pairing it with a cult-favourite coffee flavour is a natural win-win.
Steady inflow of energy
The protein backing to your daily espresso ensures slow caffeine absorption and slow, stable release of energy, especially with the golden ratio of protein we work with.
What is the Golden ratio? 80:20 — Whey:Casein ratio is our winning coffee ratio. Add no milk, no sugar, but totally cafe-like enjoyment.
Your hunger thanks
It's a great remedy for hunger pangs, so it naturally thanks. No need to stuff your mouth with everything that is within arm's distance. Feel happily and healthily fuller with one cup. A good competitor to your protein snack.
Incremental muscle support
In the race to tick off the required protein mark, protein coffee acts as a great multifunctional support. It provides small, convenient doses of amino acids, essential for building blocks to repair tissues and power the body's muscle system.
Packed convenience
This coffee is not just your daily coffee. It is also hydration, caffeine, and nutrition, all in one. A well-thought premix version of a protein coffee is a fully packed, convenient source of on-the-go nutrition.
Hot Protein Coffee - Breaking the Assumption
When one thinks of protein coffee, the natural expectation is of cold protein coffee, not hot. The assumption is natural because protein is incompatible in a hot format; it gets denatured.
But what about days when the outside temperature is freezing, or what if only a hot cup has the power to wake you up in the morning?
For those days, and to break the assumption itself, there's BevyGood protein coffee, formulated with a golden ratio that allows your mood to take charge. Hot or cold, let your mood decide the call.
Not in one or two, but a total of three demanding flavours:
- Cappuccino
- Mocha
- French Vanilla
The Golden Ratio: Letting the Cat out of the Bag
The golden ratio of BevyGood is actually in the protein composition. BevyGood's 5g protein has a 4:1 ratio of Casein and Whey.
Generally, Whey-heavy drinks fill supermarket aisles, but with BevyGood, we wanted to provide something more long-lasting energy-wise.
This allows us to play with hot water drinks without getting them denatured or compromising the taste.
PDCAAS 1: The supreme protein quality score
It's a win for the absorbability quotient. Protein is not just for the label for marketing in BevyGood; it is added to provide the best results.
Milk-based proteins have the highest absorbability; both Casein and Whey are milk derivatives, so digestibility will not be a concern here. Every gram of protein is usable in building muscle and decreasing fat.
The Trap: Coffee-flavoured Protein vs Protein Coffee
There is a difference. At least the coffee lovers would know.
Most protein brands, if not all, know the influence of coffee in everyday life, and following the demand curve, they have introduced coffee-flavoured protein. The flavouring need not be supported by actual caffeine. Synthetic flavours exist very easily. So those are not actual coffees.
However, when we talk about protein coffee, it means actual coffee, with caffeine mixed with protein.
| Feature | Coffee-Flavoured Protein | Protein Coffee |
|---|---|---|
| What it is | Protein powder with coffee-like flavour | Real coffee combined with protein |
| Source of flavour | Often artificial or natural flavouring | Actual coffee (espresso/caffeine) |
| Caffeine content | May or may not contain caffeine | Contains real caffeine |
| Taste experience | Coffee-like, but can feel synthetic | Authentic coffee taste |
| Functionality | Primarily protein-focused | Dual benefit: protein + caffeine |
| Purpose | Mimics coffee flavour | Replaces or upgrades your coffee |
| Preparation | Usually mixed with water/milk separately | Prepared like a coffee beverage |
| Experience | More like a flavoured protein shake | Feels like an actual cup of coffee |
It is deceptive because brands use the term interchangeably, but there is a clear distinction that only the label can reveal.
How to make the BevyGood protein coffee?
Coming to the process of prep. It's as simple as 1, 2, 3. No really, it is that simple.
- Cut open the sachet in a cup.
- Add 100-150 ml hot or cold water.
- Mix it with a frother, stirrer, spoon, anything.
What is NOT needed here?
- Any flavour
- Protein powder
- Measuring cups
- Coffee
- Sweetener
- Milk
With BevyGood, you only need the Bevy sachet with the water of your choice. That is enough.
Why BevyGood's Protein Coffee over others?
BevyGood is a small, home-grown, Indian brand.
Like most protein-forward brands, we do not have a lot of protein-filled SKUs. We are only focused on doing protein coffee and chai, in both hot and cold formats.
There is a reason behind it. We have a story to it.
Long story short, we are trying to make the daily rituals smarter and protein and nutrient-rich. That is it.
It is no surprise that general Indians have a carb-first plate. Call it survival mode or efficient meal management for a developing country, Indians have had it tough with a balanced plate.
While the youth are all in with their shakers and mugs to fill up the void, protein fulfilment still requires an extra step, extra powder, and extra effort.
BevyGood is here to assimilate. BevyGood is that little dose that requires nothing extra but still gets you good.